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AGE OF NEW POSSIBILITIES, AN(ISBN=9781400053445) 英文原版书籍详细信息

  • ISBN:9781400053445
  • 作者:暂无作者
  • 出版社:暂无出版社
  • 出版时间:2004-10
  • 页数:223
  • 价格:67.00
  • 纸张:胶版纸
  • 装帧:精装
  • 开本:16开
  • 语言:未知
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  • TAG:暂无
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  • 更新时间:2025-01-20 23:19:39

内容简介:

We live in an exciting

and rapidly changing time—every day it seems new inventions and

innovations that change our way of life arrive on the scene. But

while our day-to-day lives have become easier, the larger picture

is now more complicated. Businesses are also faced with this

quandary. Change is occurring in the economic sphere as quickly and

often as it is in our individual lives, and the new global economy

is presenting even more challenges to companies that must operate

in an often unfamiliar worldwide arena. As a result, the modern

business world is in dire need of a complete overhaul if companies

are to adapt to an environment that is far different from the one

in which they initially achieved success.

Enter Reinhard Mohn, the innovative entrepreneur who built

Bertelsmann into a global powerhouse. Drawing on his more than

fifty years of experience in the private sector, Mohn explains how

entrepreneurial leaders have a unique ability to lead businesses

into the future by adapting to new socioeconomic realities. He

shows how private businesses have become increasingly connected to

both politics and the public sector, making the need for constant

change necessary to the survival and success of all companies.

Furthermore, Mohn demonstrates why, in order to thrive in the

future, businesses—as well as governmental and social

organizations—must abandon the obsolete practices they have long

relied on, creating instead new ways of doing business to adapt to

our ever more mutable world.

With a career’s worth of knowledge gained by guiding Bertelsmann to

become one of the foremost media companies in the world, Mohn

offers invaluable insights in An Age of New Possibilities,

making this an essential read for anyone with a taste for the

incredible challenge of doing business in the twenty-first

century.


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