商务对商务：如何建立一个有效的电子商务策略B2B： How To Build A Profitable E Commerce Strategy 下载 pdf 百度网盘 epub 免费 2025 电子书 mobi 在线

B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.

Acknowledgments

1 Fundamentals of B2B E-Commerce

　Big and Bigger

　The Internet Is the Foundation for B2B

　Digital Markets

　Trends

2 A New Focus

　How Business-to-Business Differs from

　Business-to-Consumer E-Commerce

　The Evolution of Internet Markets

　Relationships

　Branding

　Industry and the Supply Chain

　Marketing Issues

　Technology

　Leveraging Business-to-Consumer Initiatives

3 Innovation in Action: B2B Best Practices

　Does One Size Fit Many? 39

　Bricks and Mortar to Clicks and Mortar

　COVISINTO

　Companies in Transformation

　Crossovers from the B2C World

　Business Exchanges and Intermediaries

　Best Practices

4 Building Alliances

　Partners and Partnerships for a B2B World

　Partners--Who Needs Them?

　B2B Business Traits

　MyParmerNetwork.com

　Tactical Factors for Partnerships

5 Selecting B2B ApplicationsServicesand Software

　The Application Framework

　B2B Destinations

　Application Builders and Providers

6 Essential E-Commerce Technologies

　Web Fundamentals

　Security

　Transactions

　Authoring Tools and Content Management

　Knowledge Management

　Customer Relationship Systems

　Ad Management

　Portal Development Software

　Summary

7 Designing a B2B Business

　Getting Started

　Designing or Redesigning Your Own Company

　Outcomes

　Sales

　Marketing

　Service and Support

　Content

　Integrating Technology

8 The River Wild:

　Changing an Organization in Real Time

　Risk and the Corporate Culture

　The Magic Bullet

　Change Practices

　Work Flow

　Culture and How It Affects Strategy

　Building In Best Practices

9 Last Words on B2B Strategy

　Relationships

　Organizational Change

　Technology

　An Integrated Strategy

　B2B

Glossary

Recommended Reading

About the Author

Index

Michael J. Cunningham is founder and CEO of the Massachusetts-based Harvard Computing Group, an international business-and-technology consulting firm geared to creating innovative strategies and to developing powerful Web-enabled solutions. He speaks and

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书籍介绍

B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.